Meet the Team

Zed Song

Zed is one of the founding members of the GridFree team. Originally working in the marketing world, he soon picked up in-depth electrical knowledge and is one of the experts you'll be talking to most days. Outside of GridFree, Zed is an avid basketball player and shoe collector, and loves spending time with his family. 

Ethan Simpson

Ethan is one of the founding members of the GridFree team. With a background in electrical engingeering and messing around with computers, he's one of our resident solar experts, and the designer of our very first kits. Outside of GridFree, he also runs a welding supplies business, FabDepot, and enjoys flying FPV drones.

Craig Simpson

Craig is one of the founding members of the GridFree team. He brings 30+ years of entrepreneurial experience, and the purchase of his lifestyle block lead to the creation of GridFree. Outside of GridFree, Craig runs several other businesses, and spends his free time working on cars or messing around on his farm.

Billy Robb

Billy is the general manager of sales and operations. His attention to detail and drive for organisation has been a fantastic help to the day-to-day running of the business, and he's one of the experts you'll reach on the phone. Outside of GridFree, Billy likes to spend time on the farm and with whanau.

Rachel Simpson

Rachel is one of the early members of the GridFree team. After beginning her freelance writing career several years ago, she found herself pulled into the family business, and now manages the marketing efforts with Sol. Outside of GridFree, Rachel spends her free time painting DnD minis and starting home DIY projects.

Tyler Jones

Tyler joined the marketing team to manage video production. She brings a fresh perspective and a wealth of editing skills that will help us create lots of educational and inspirational content for you guys! Outside of GridFree, Tyler enjoys going to theatre or stand up comedy shows and spending time with friends. 

Solano Esteche

Sol joined the GridFree team in 2024, bringing over 15 years of experience in marketing and advertising, and a true passion for all things branding. Outside of GridFree, Sol likes to work on his side-projects and spend quality time with his whānau and friends, going surfing and exploring our NZ outdoors.

Sam Williams

Sam is the newest member of the GridFree team. He was raised on a farm in the far north and has a passion for helping others accomplish their goals. There is no job too big for Sam to help assist you towards a more comfortable lifestyle. When Sam isn’t helping others with solar power, he’s creating music in his music studio and exploring beautiful Aotearoa DOC tracks.